As a product designer, how many times you find yourself juggle in a series of AB testings and find it quite.. daunting? It may not be the AB testing that makes the bad impression. To my experience, it could be the poor AB testing management and planning that makes people lose confidence in such an effective tool.

I mean, AB testing is awesome. It captures the real reaction from users in a totally natural flow in a product. It provides solid proof of data. …

Muse Chen

UX Designer @ Course Hero

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